E-commerce is a growing sector in the home improvement industry, as more and more consumers are looking for convenience, variety, and competitive prices online. According to Euromonitor, e-commerce accounted for 11% of the total home improvement sales in France in 2020, up from 9% in 2019. The COVID-19 pandemic boosted the demand for online shopping, as many physical stores were closed or restricted during the lockdowns. Moreover, e-commerce offers a wider range of products and services than traditional channels, such as DIY tutorials, customer reviews, home delivery, or click-and-collect options.
