80% export failure rate

0 %

of companies fail
to expand internationally

Success

This is often the result of a failure that is as swift as it is scathing:

Blatant unpreparedness,
The fruit of a naivety that is undermined by the harshness of competition in poorly mastered markets,
A botched or totally neglected growth strategy,
An unsuitable product/service,
From an underestimation of costs to a lack of strategic diagnosis...

Export failure means:

Commercial costs incurred for nothing
Missed profit
Strategy and management team called into question
Demotivation of the export team
Company investors upset
Breaks the company's growth dynamic

Difficulties of the French Market:

Cultural and linguistic differences can lead to misunderstandings and obstacles in communication.
Regulatory barriers can be complex and difficult for foreign companies to understand.
Competition can be intense in the French market, with many well-established local players.
The French market can be highly fragmented, with different buying behaviors across regions and consumer groups.
Tax regulations can also be complex and difficult to navigate for foreign companies.
Differences in mindset and working style can also pose challenges in managing teams and local partners.