The UK company offers, via its website, approximately 10,000 products intended for elderly and people with loss of autonomy.
We made a Joint-Venture Agreement with à French investors and created a subsidiary in France.
The brand was not relevant.
The UK website:
Remote management was identified as a major problem, because :
With the Brexit and the risk of devaluation of the pound sterling, the British company with the French subsidiary had the possibility of cashing in EUROS, to erase the problem of the “exchange rate risk” for their main activity in the United Kingdom which spent euros buying products outside the UK.
Governance :
Management :
We hired 4 people for the beginning of French subsidiary: Managing Director, Content manager, Traffic manager et Customer services.
The website was developed entirely by the subsidiary to meet the needs of French customers.
The content of each product data sheet has been done in French according to the rules of the art to generate the maximum natural traffic and as quickly as possible.
Just to clarify, the list of the company’s top 100 products in the UK is completely different from the list in France.
The 1st year the company achieved a turnover of 800 K€.